Of people exposed to McDonald's social touchpoints, there was a 45 percent increase in the perception that the fast-food giant provided the "best value" for the money. According to a recent study by marketing agencies Ogilvy & Mather and ChatThreads, patrons of major fast-food franchises McDonald's, KFC, Taco Bell, Subway and Wendy's were more likely to pull out their wallets after being exposed to social content on sites like Facebook and Twitter. Tasti D-Lite is smart for undertaking an active social media stance. Tasti also offers value to its fans with promotions, like TreatCard giveaways during Tasti Trivia contests on Twitter. For instance, when Emerson posted to the company's Facebook page a Women's Health article about the best songs for runners and asked fans, "What's on your playlist?" the responses rolled in. The 59-location franchise has found that its most engaging social media content isn't necessarily directly related to the business.
Last year, the company was unranked on the Franchise 500® this year, it comes in at No. Tasti D-Lite doesn't reveal sales figures. Often, the automated posts include a link to a coupon, so a patron's loyalty generates a benefit to his or her entire network. The single swipe also checks the customer in on foursquare.
Then, when the card is swiped, a message-such as: "I just earned 5 TastiRewards points at Tasti D-Lite Columbus Circle, NYC!"-is automatically sent to the customer's Facebook and Twitter networks. But they can earn even more points if they link the loyalty card to online profiles.
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Like with most rewards programs, customers earn points toward free treats each time a cashier swipes their TreatCard. Patrons earn TastiRewards points by sharing their experiences with friends and followers online. The Franklin, Tenn.-based company, in business since 1987, has become the poster child for online engagement in the franchise world.Īlong with operating an active blog and providing in-store iPads that serve as customer information kiosks and digital guestbooks, the company has instituted an innovative loyalty program.
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